Success Stories
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List building
For an IBM FileNet partner with an innovative document capture product, we conducted insight based list building activities and lead generating campaigns. Identified prospects and performed relevant proprietary marketing activities. Used a webinar based approach to bring prospective buyers into a webinar. Identified niche markets that were not covered in the marketing plan. Obtained sales closures from webinar participants.
A leading eCommerce Platform development company needed to meet growing quarterly quotas of revenue for its mobile computing division. To accomplish this, they had to increase their pipeline by over 40% to meet a historical close ratio of 5:1 (working deals to sales). The new solution also had to build a secondary Sales Pipeline within new verticals while maintaining the same or better historical close ratio. As part of the goal to increase revenue, this solution provider had to diversify its account base beyond its most prominent vertical.
Market Research
Using ProspectMetrix’s extensive database and tenured Sales Specialists, ProspectMetrix developed and implemented a market research program to assist a well known technology company to position a specified product line into a new vertical along with identifying potential early adopters.
For a global IT infrastructure management company entering North America, we identified market segments and industry verticals through analytical market research followed by focused campaigns for lead nurturing. Analysed segmentation, campaign ROI and email outcomes. Closed one sale and initiated a sales team in the USA during the pilot period itself.
Email Campaign
For a $16B global IT services company we leveraged analytics to build an accurate marketing list. Identified relevant events and conducted event marketing. Conducted insights driven campaigns for appointment setting. Sourced 400 engineering contacts from a pharmaceutical Top 20 list in continental Europe. Organized 20 meaningful conversations within a 2 month pilot. Reached even non-English speaking geographies.
Content Development
For a global online publication focusing on providing insights and best practices on technology & outsourcing, we developed two columns on outsourcing & technology that captured insights, viewpoints and best practices from leading industry and academic thought leaders on generating bottom-line revenue.. Based on Google Analytics, the branded content became some of the best-read articles on the publication’s website.
SEO
For a global IT services company we helped increase web traffic by 100% & search rankings to feature in first 5 results on the search page with our focused SEO strategy by building right key words, linking the right meta tags, identifying key directories for listing & constantly posting updates
Social Media Monitoring
For a leading global eCommerce solutions provider, we helped increase Twitter and Facebook followers by 5x in less than 2 months by managing social media accounts and performing search engine optimization of their website.
Design services
For a global IT services company we helped design their quarterly thought leadership journal that helped them win prestigious global awards for best in class design & also received very positive feedback from clients